IDENTITY SYSTEMS & WEBSITES
We create identity systems that are as memorable as they are beautiful.
Scroll down to view a gallery of our work.
We create identity systems that are as memorable as they are beautiful.
Scroll down to view a gallery of our work.
Bobbette & Belle
Identity System, Hand Lettered Monogram, Pattern Design.
A refresh of the popular Leslieville artisanal pastry shop that brought their visual identity in line with their superior quality products.
A refresh of the popular Leslieville artisanal pastry shop that brought their visual identity in line with their superior quality products.
The result is a system that will grow with their expanding product lines.
Client: Bobbette & Belle Inc., Toronto, Canada.
Website Design.
The website for the popular Leslieville artisanal pastry shop was strategically planned and structured to best showcase their full product catalogue, allowing for the optimization of their customers ordering process.
The website for the popular Leslieville artisanal pastry shop was strategically planned and structured to best showcase their full product catalogue, allowing for the optimization of their customers ordering process.
The result has been an immediate impact on the efficiency of their operations.
Client: Bobbette & Belle Inc., Toronto, Canada.
Tara McMullen Photography
Identity System, Website & Blog Design, Promotional Materials.
A unique hand crafted identity for one of Toronto’s premier wedding and lifestyle photographers.
A unique hand crafted identity for one of Toronto’s premier wedding and lifestyle photographers.
The resulting website and blog reflects Tara’s affinity for storytelling and romance.
Client: Tara McMullen, Toronto, Canada.
Boudoir by Tara
Logo Design.
An identity for the intimate side of photographer Tara McMullen.
An identity for the intimate side of photographer Tara McMullen.
Client: Tara McMullen, Toronto, Canada.
Identity & Website Design.
As one of Alberta's premiere equine boarding facilities, Station Lane's identity reflects the prestige of the newly constructed stable and the heritage of the site.
As one of Alberta's premiere equine boarding facilities, Station Lane's identity reflects the prestige of the newly constructed stable and the heritage of the site.
The website is designed to promote the facility and its services.
Client: Station Lane Stables, Airdrie, Alberta, Canada.
Brad Long
Personal Monogram.
A hand-lettered monogram created for one Canada’s top chefs that reflects his commitment to sustainable farming.
A hand-lettered monogram created for one Canada’s top chefs that reflects his commitment to sustainable farming.
Client: Brad Long, Toronto, Canada.
Logo & Website Design. Marketing Materials.
A logo that represents the mission of chef Brad Long and the heritage of the site, Evergreen Brick Works, in Toronto, Canada.
A logo that represents the mission of chef Brad Long and the heritage of the site, Evergreen Brick Works, in Toronto, Canada.
As the resident caterer, it was important the identity reflect his commitment to sustainable farming.
Client: Belong Hospitality Inc. Toronto, Canada.
Awards: HOW 2012 International Design Award of Merit.
Nourish Pet Foods
Logo Design.
Developed and designed a brand identity and packaging for a line of pet foods set to launch in Europe in 2012.
Developed and designed a brand identity and packaging for a line of pet foods set to launch in Europe in 2012.
Client: UTervo Oy, Helsinki, Finland.
Dufour Pastry Kitchens
Logo Redesign.
Known as the premiere puff pastry and tart shell supplier to the food industry, this identity redesign brought the visual language of the brand up to par with their award winning baking.
Known as the premiere puff pastry and tart shell supplier to the food industry, this identity redesign brought the visual language of the brand up to par with their award winning baking.
Client: Dufour Pastry Kitchens, Bronx, NY.
Creative Director: Louise Fili, Design: Chad Roberts,
Illustration: Melanie Marder Parks.
Created while on staff at Louise Fili Ltd. in New York, NY.
Creative Director: Louise Fili, Design: Chad Roberts,
Illustration: Melanie Marder Parks.
Created while on staff at Louise Fili Ltd. in New York, NY.
Kester Inc.
Logo Design.
A modern trademark for an architectural firm.
A modern trademark for an architectural firm.
Client: Kester Inc., New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.
Logo Design, Hand Lettering.
A hand-drawn logo created for James Beard Award-winning cookbook author, cooking teacher, chef and public television personality Joanne Weir.
A hand-drawn logo created for James Beard Award-winning cookbook author, cooking teacher, chef and public television personality Joanne Weir.
Client: Joanne Weir, San Francisco, CA.
Creative Director: Louise Fili, Design: Chad Roberts.
Created while on staff at Louise Fili Ltd. in New York, NY.
Creative Director: Louise Fili, Design: Chad Roberts.
Created while on staff at Louise Fili Ltd. in New York, NY.
Red Flag Deals
Icon Design.
An icon design for one of Canada’s largest shopping websites.
An icon design for one of Canada’s largest shopping websites.
Client: Yellow Pages Group, Verdun, Québec, Canada.
Creative Director: Mike Kelar, Design: Chad Roberts.
Created for AmoebaCorp in Toronto, Canada.
Creative Director: Mike Kelar, Design: Chad Roberts.
Created for AmoebaCorp in Toronto, Canada.
Mehtani Restaurant Group
Logo Design.
A contemporary identity mark for a group of Indian restaurants.
A contemporary identity mark for a group of Indian restaurants.
Client: Mehtani Restaurant Group, Edison, NJ.
Created while on staff at Louise Fili Ltd. in New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.