BRAND & PACKAGE DESIGN
We create packaging experiences as unique & individual
as the products & people they represent.
Scroll down to view a gallery of our work.
We create packaging experiences as unique & individual
as the products & people they represent.
Scroll down to view a gallery of our work.
El Paso Chile Company
Packaging Design.
Vintage silk screen artwork brought a new voice to the crowded market of BBQ food products and gift sets.
Vintage silk screen artwork brought a new voice to the crowded market of BBQ food products and gift sets.
Each package was created with its own unique mix of artwork allowing for the brand to remain fresh and engaging across more than 25 separate SKUs.
Client: El Paso Chile Company, El Paso, TX.
Created while on staff at Louise Fili Ltd. in New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.
Awards: Graphis Design Annual, Print Regional Design Annual.
Late July Crackers
Brand & Packaging Design. Hand Lettering. Marketing Materials.
Late July was the first organic cracker brought to market in North America. We blended authentic hand-crafted elements and welcoming illustrations to create a fresh look with an air of familiarity.
Late July was the first organic cracker brought to market in North America. We blended authentic hand-crafted elements and welcoming illustrations to create a fresh look with an air of familiarity.
Upon launch, the wholesome design inspired consumer confidence on par with other established brands.
Client: Late July Organic Snacks, Barnstable, MA.
Creative Director: Louise Fili, Design: Louise Fili & Chad Roberts,
Hand Lettering: Chad Roberts, Illustration: Graham Evernden, UK.
Created while on staff at Louise Fili Ltd. in New York, NY.
Creative Director: Louise Fili, Design: Louise Fili & Chad Roberts,
Hand Lettering: Chad Roberts, Illustration: Graham Evernden, UK.
Created while on staff at Louise Fili Ltd. in New York, NY.
Awards:Step Inside Design 100 Best Designs, Graphis Design Annual.
Published:Packaging Design 9 by Graphis Press, Perception Process Practice by Rockport Books.
Published:Packaging Design 9 by Graphis Press, Perception Process Practice by Rockport Books.
Nourish Pet Foods
Brand & Packaging Design. Hand Lettering. Naming.
Developed and designed a brand identity and packaging for a line of pet foods set to launch in Europe in 2012.
Developed and designed a brand identity and packaging for a line of pet foods set to launch in Europe in 2012.
Client: UTervo Oy, Helsinki, Finland.
Irving Farm Coffee Company
Brand & Packaging Redesign.
Irving Farm’s artisanal approach to coffee roasting is best reflected in the new ornate design.
Irving Farm’s artisanal approach to coffee roasting is best reflected in the new ornate design.
Client: Irving Farm Coffee Company, Millerton, NY.
Creative Director: Louise Fili, Design: Chad Roberts.
Created while on staff at Louise Fili Ltd. in New York, NY.
Creative Director: Louise Fili, Design: Chad Roberts.
Created while on staff at Louise Fili Ltd. in New York, NY.
Il Mulino New York
Brand & Packaging Design. Hand Lettering.
Rebranding one of New York's oldest and most respected Italian restaurants resulted in the creation of an authentic bespoke product line.
Rebranding one of New York's oldest and most respected Italian restaurants resulted in the creation of an authentic bespoke product line.
Client: Il Mulino USA, LLC, New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.
Sarabeth’s Kitchen
Brand & Packaging Redesign. Gift Box Design.
An elegant rebranding of legendary spreadable fruits for one of New York's premiere pastry chefs. Now available in Canada.
An elegant rebranding of legendary spreadable fruits for one of New York's premiere pastry chefs. Now available in Canada.
Client: Sarabeth’s Kitchen, Bronx, NY.
Creative Director: Louise Fili, Design: Louise Fili & Chad Roberts
Created while on staff at Louise Fili Ltd. in New York, NY.
Creative Director: Louise Fili, Design: Louise Fili & Chad Roberts
Created while on staff at Louise Fili Ltd. in New York, NY.
OGGI
Brand & Packaging Design. Marketing Materials. POP Design.
A modern, chic package design created to appeal to a design conscious consumer. We created a full suite of marketing materials and POP display design that reflected this award-winning fun wrist watch.
A modern, chic package design created to appeal to a design conscious consumer. We created a full suite of marketing materials and POP display design that reflected this award-winning fun wrist watch.
Client: Great Circle Works, Oakville, Canada.
Published: 2012 Logo Agenda by RGD Ontario.
El Paso Chile Company
Package Design. Copywriting.
A line of mix-at-home frozen cocktails and margaritas found at national big box retailers.
A line of mix-at-home frozen cocktails and margaritas found at national big box retailers.
Client: El Paso Chile Company, El Paso, TX.
Created while on staff at Louise Fili Ltd. in New York, NY.
Created while on staff at Louise Fili Ltd. in New York, NY.