Chad Roberts Design specializes in the creation and management of visual identities for creative people and the products they produce. Each brand story we build is as unique and engaging as the personalities they represent.
Our goal is to build long-lasting relationships to best support your business and foster growth. Our approach is very collaborative and tailored to each project.
We leverage our intuitive design sensibilities and insights about your target audience to create a customized visual language that will resonate with them. The results are design solutions with lasting appeal that clearly communicate the defining characteristics of your brand.
Chad Roberts, Creative Director
Chad Roberts has always been passionate about food. So much so that he studied to become a chef before realizing he was more interested in the visual aspects of the food industry. He quickly shifted his focus and began pursuing a career that married his two loves: cuisine and aesthetics.
Chad Roberts has always been passionate about food. So much so that he studied to become a chef before realizing he was more interested in the visual aspects of the food industry. He quickly shifted his focus and began pursuing a career that married his two loves: cuisine and aesthetics.
Chad studied at the School of Visual Arts in New York City, where after graduating as Valedictorian, he became the instructor of package design for four years. Also during his time in New York, Chad spent five years working as a senior designer at the design firm Louise Fili Ltd. creating brand identities for many leading gourmet food companies. He left the studio to become an art director at New York-based DesignWorks BBDO before moving to Toronto and establishing his own boutique studio. Having both in-house and ad agency experience, Chad understands the requirements of national and small businesses equally.
Chad is a member of the Type Directors Club and served on the board of directors from 2006-2008. He is also an active member of the Registered Graphic Designers of Ontario. His award-winning work has been featured in multiple publications and in several books on design and the design process.
Chad is currently a sessional instructor at the Ontario College of Art & Design University in the Faculty of Design.
What we do
Packaging
Logo Design
Identity Systems
Web Design
Environmental Graphics
Marketing Materials
Custom Lettering
Custom Font Design
Book Design
Packaging
Logo Design
Identity Systems
Web Design
Environmental Graphics
Marketing Materials
Custom Lettering
Custom Font Design
Book Design